Course Code: MR11073

Introduction to Marketing

MR1073 Introduction to Marketing (45 Hours)

This course is an informative introduction into marketing. Students will become acquainted with current Canadian marketing concepts, terminology and practices, examine strategies to apply them to contemporary marketing situations, and gain an understanding of how they affect an organization’s profitability. Students will also explore consumer and business marketing, product planning, building customer relationships and creating customer value. This course provides a basic understanding of Canadian marketing structures and techniques including defining and segmenting target markets and interpreting market research data.

Registration: Monthly Intake

This course is related to:

Start Date

Delivery Method

Domestic Tuition

International Tuition

Availability

April 1, 2021

Online

$386.35

$913.30

May 11, 2021

Online

$386.35

$913.30

June 1, 2021

Online

$386.35

$913.30

July 2, 2021

Online

$386.35

$913.30

August 2, 2021

Online

$386.35

$913.30

September 14, 2021

Online

$386.35

$913.30

* Part-time Tuition fees are based on the OL campus and subject to change.

Inquiries and Registration